Capital Connect by J.P. Morgan Chase is a new online platform created to democratize and simplify the world of venture and private capital. We needed to explain to a savvy audience how the platform could help them, and do it in an sophisticated and elevated way. We teamed up with Buck to create an abstract visual world that brought to life the difference types of connections that can be made on Capital Connect.
My role - concept, writing, creative direction.
Our outdoor executions used a simple line to illustrate how a direct connection saves you valuable time.