This is the part where I write about myself which always feels a little bit embarrassing, especially for someone from New Zealand. We're generally a modest and self-deprecating bunch, so I've had to spend a lot of time studying the art of self-promotion by browsing LinkedIn. As I write here about my skills and achievements I will be monitoring myself for signs of discomfort, and if I turn bright red I'll rewrite the offending sections.
I started out as a copywriter in New Zealand where there is only one advertising agency and two clients. We worked late into the night, taking turns writing up our best ideas with the agency pen, then eventually drifting off into a peaceful slumber under our desks. After overhearing someone say that there were more exciting countries out there beyond New Zealand, I moved to Australia and immediately realized that this wasn't what they were talking about.
I arrived in New York after winning the green card lottery which I must say is the world's greatest immigration system. I'd never been to the U.S. before, but I decided to move to NYC with nothing but two suitcases and a dream. The dream was to own three suitcases, and eventually that dream came true.
Here are some things I can do - come up with great ideas, execute them really well, help other creatives make their ideas better, manage and mentor creative teams, sell work to clients, pitch and win new business, and cut my own hair.
Here are some things I can't do - a good American accent, eat anything with onions on it, understand the need for leaf blowers, accept that anyone in the NBA is a better player than New Zealand's favorite son Steven Adams.
Mar 2020 - Present
Working on - Anheuser-Busch, Bose, J.P. Morgan Chase, Mack Weldon, Nom Nom, Neighborly
Creative Director / Writer
Freelance - CP+B, McCann NY, McKinney, Technology Humans and Taste, Bullish, etc
Apr 2017 - Feb 2020
ACD / Writer
Saatchi & Saatchi NYC
Mar 2014 - Apr 2017
Worked on - Cheerios, Fiber One, Walmart, Lenovo, Chase, Spectrum
Freelance - Anomaly, Saatchi, Havas, Blast Radius, Publicis
Feb 2013 - Mar 2014
Worked on - Converse, Bacardi, Clearasil, Wendy's
Aug 2011 - Jan 2013
Worked on - Chevy, Kraft, Obama 2012, College Board, Blue Cross Blue Shield, Brand Israel
Freelance - DDB Sydney, The Monkeys Sydney, US Sydney, 303 Sydney
July 2010 - July 2011
Worked on - Volkswagen, Telstra, SBS TV, Contiki, Pepsico, Cerebos, Westpac
Leo Burnett Sydney, Australia
Nov 2008 - May 2010
Worked on - Subaru, Canon, WWF, McDonalds, Heineken, Bundaberg Rum, AAPT
JWT Sydney, Australia
Nov 2007 - Nov 2008
Worked on - Kelloggs, Kraft, Ford, Olympus, Purell, Lux, Thrifty Rental Cars
M&C Saatchi Auckland, New Zealand
Feb 2006 - Nov 2007
Worked on - NZ Police, Qantas, ANZ Bank, Pizza Hut, Pfizer
Bachelor Of Communication Studies - Advertising Major
Auckland University of Technology
Feb 2001 - Nov 2003
Auckland, New Zealand