I'm a Creative Director & Writer based in NYC.
An AI-powered bot that helped people fulfill their Valentine's Day obligations with the least effort possible.
A super-efficient wardrobe system gives you more time for what's really important.
It's impossible to feel uncomfortable when you're wearing the world's most comfortable socks.
A machine that automatically dispensed an ibuprofen pill every time the former president tweeted.
Korea's biggest pizza chain wanted to get noticed in the highly competitive U.S. market. So we cooked up a conspiracy for them.
We made fun of ridiculous fad diets by inventing rubber chew toys for humans.
Our digital lives are highly curated and leave out all the messiness of real life. We wanted to remind people that their in their real lives, they need Tide.
20,000 greyhounds retire from racing every year, and they all need loving adoptive homes. We came up with a way to introduce people to these sweet dogs and help them find forever homes.
A shockingly high number of kids drop out of school every day in the U.S. But how do you get politicians and regular people to connect emotionally with the stats, and grasp the human scale of the problem?
For Converse's Get Loud competition, we needed to inspire fans to film themselves getting rowdy. So we grabbed a remote control helicopter, a loudspeaker, and some death metal.
When you scratch your head at the wrong time, your body language is sending a message to those around you, and it's not a good one.
When President Obama ran for a second term in 2012, he needed to remind people of all he'd achieved so far, and all the things yet to be done.
To promote Samsung's sponsorship of the Jamaican bobsled team at the 2014 Olympics, we created a short film starring the famous "Cool Runnings" 1988 Jamaican bobsled team and Usain Bolt.
I don't get to make many print ads these days, but here are a few favorites from years gone by.