Chew Treats

It's ridiculous to starve yourself when you could have a delicious Fiber One bar that's less that 150 calories. We decided to show just how ridiculous it is to resist the urge to snack, by creating real chew toys for humans.

We created a rubber cookie, donut, and piece of lemon meringue pie, designed the packaging, and created a cheesy infomercial to introduce them to the world. We gave away a Chew Treat to everyone lucky enough to order before we ran out.

Chew Treats product range
Online video ad screenshot with Chew Treats on one side and Fiber One on the other side