Keep On Pushing

I worked with Korean agency Cheil and director John Park to create this long-form branded content film to promote Samsung's sponsorship of the Jamaican bobsled team. I co-wrote the 20 minute script, which we presented in four 5-minute episodes online.

We built a story around the original 1988 Jamaican bobsled team members (from Cool Runnings fame), and also included the current bobsled team who were trying to qualify for the 2014 Sochi Olympics. We also integrated a Usain Bolt cameo and the key features of the Samsung Galaxy Note phone. The story was told through the lens of an obsessive Jamacian bobsled fan / wedding filmographer named JK, and his trusty assistant Sid.

* A caveat - Some of the supers are grammatically clunky. These were done by the team over in Korea.